James Long Coaching

Privacy Policy

Last updated 15 October 2026

This policy explains how James Long Coaching (“we”, “us”) handles your personal data when you use the James Long Coaching coaching app and website. The data controller is James Long, trading as James Long Coaching. For any privacy question, contact james@jameslong.coach.

Information we collect

  • Account details — your name and email address.
  • Sign in with Apple (app only, if you choose it) — we receive your name and email address from Apple (this may be a private relay address if you choose “Hide My Email”) and an account identifier issued by Apple. We use these only to create your account and sign you in. We do not receive your Apple ID password.
  • Coaching information you provide — your check-in answers, goals, and any personal details you or your coach add to your profile (for example phone number, date of birth, address, home gym, training preferences).
  • Coaching content created for you — your plan, roadmap, milestones and the feedback your coach sends on check-ins (including links to feedback videos).
  • Apple Health data (app only, if you grant permission) — steps, sleep, heart data, workouts and body weight. This is read from Apple Health on your device to display in the app (alongside your plan, if you have one). We do not upload or store it on our servers. If we later add an option to share it with your coach, we will ask for your consent first and update this policy. We never use Apple Health data for advertising or marketing.
  • Anonymous usage statistics (app only) — we collect anonymous usage statistics (which screens are opened and which buttons are tapped), using Google Analytics, to improve the app. This uses a random identifier created each time you open the app and not stored on your phone; it does not include your name, email, account details or any Apple Health data. We also receive your approximate location (country and region, from your internet connection) and basic device details (device type, operating system, language, screen size and app version).
  • Notification identifier (app only, if you allow notifications) — we store an identifier for your phone, issued by Apple and the Expo notification service, so we can send notifications to it. We use it only to send you notifications, such as feedback on a check-in and announcements from us. You can turn announcements off in the app’s Settings, or all notifications in iOS Settings. The identifier is removed when you log out or delete your account.
  • Mailing list (app only, if you choose to join) — if you tap “Let’s go” on the welcome message in the app, we add your email address and first name to our mailing list, which is run through our email provider, Kit, so we can send you free tips and resources. You can unsubscribe at any time using the link in any of our emails. If you delete your account, use that link (or email us) to be removed from the list.
  • Basic technical data — standard server logs (such as IP address and request times) needed to run and secure the service.

Free accounts

Anyone can create a free account in the app by signing in with Apple. A free account can view free resources from James Long and use the Health tab. It does not include any coaching, plan, check-in or roadmap data, and we hold only the account details described above for it.

How we use it

We use your data to deliver your coaching, communicate with you about it, and operate and secure the service. We also use it, in anonymous and aggregate form only, to understand how the app is used so we can improve it, and, if you join our mailing list, to send you tips and resources. We do not sell your data, and we do not use it for advertising.

Embedded video

Some coach feedback includes a video hosted on Loom, YouTube, Vimeo or Zoom. When you play it, the video loads from that provider, which may set cookies or collect data under its own privacy policy.

Where your data is stored

Your data is held with our infrastructure providers (database, hosting and email delivery) under contract. Access is limited to you and your coach.

Retention and deletion

You can delete your account at any time — in the app, go to Settings → Delete account, or email us at james@jameslong.coach. If you have a free account, it is deleted immediately and permanently, along with the details we hold for it. If you are a coaching client, when you delete your account:

  • your login is disabled immediately;
  • for 14 days the deletion can be reversed if you contact us — this is a safeguard against mistakes;
  • after 14 days your personal data (name, contact details, free-text answers and notes, profile information) is erased;
  • records we are legally required to keep, such as invoices and payment records, are retained with identifying details removed.

We otherwise keep a coaching client’s data for as long as they have an active coaching relationship with us, and a free account’s details until the account is deleted.

Your rights

Under UK data protection law you have the right to access, correct, delete, or receive a copy of your personal data, and to object to or restrict certain processing. To exercise any of these, email james@jameslong.coach. You also have the right to complain to the UK Information Commissioner’s Office (ico.org.uk).

Changes

If we change this policy we will update the date above and, for material changes, notify you.